Why do you need to offer flexible, meaningful and engaging roles to millennials?
To answer this question, we need to understand who millennials are and how they grew up.
The millennial workforce
Millennials are the first digital generation, born between 1982 and 2004.
With rapid technological development, the mid-2000s marked a fundamental shift in the relationship between work life and personal life.
I witnessed this shift as a millennial. I grew up observing this technological transformation first hand. I remember the slow, awkward dial-up tone that connected us to the internet.
I now have an iPhone 6S, and that’s not even the most recent model.
My parents, part of the Baby Boomer generation, grew up without the instant, ‘anywhere’ connectivity that came with the explosive adoption of the smartphone.
Before the era of the smartphone, ‘work’ and ‘life’ were easier to separate and, for most, it was possible to achieve a ‘work-life balance’. Work was left at work.
Seeing those before them achieve the elusive work-life balance, millennials have sought it for themselves.
Yet, there is a growing realisation that it no longer exists.